5. Agent Recruiting (Course Preview)

Brief preview of 2-hour video replay. Session #5 covers:

Agents: Recruit, Retain, & Calculate Profitability. Real estate agents are the backbone of the brokerage. Recruit the best & brightest agents, offer compensation, and calculate profitability. Train them to succeed. Keep the right agents loyal and producing.

  • Recruiting – who are you seeking? Find the right talent who align with your values.
  • Value Proposition – who would great agents join your company? What services should you offer?
  • Compensation – determine the best model for your brokerage
  • Training & Education – invest in your agents and develop their strengths. Guide them to meet their production goals
  • Retention – lead with value and keep your talent in-house


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