5. Agent Recruiting (Course Preview)
Brief preview of 2-hour video replay. Session #5 covers:
Agents: Recruit, Retain, & Calculate Profitability. Real estate agents are the backbone of the brokerage. Recruit the best & brightest agents, offer compensation, and calculate profitability. Train them to succeed. Keep the right agents loyal and producing.
- Recruiting – who are you seeking? Find the right talent who align with your values.
- Value Proposition – who would great agents join your company? What services should you offer?
- Compensation – determine the best model for your brokerage
- Training & Education – invest in your agents and develop their strengths. Guide them to meet their production goals
- Retention – lead with value and keep your talent in-house