Brief preview of 1-hour webinar replay. Session #4 covers:

A stable brokerage business model includes multiple revenue sources from a variety of service centers. Calculate the investment/return payoff to add new profit centers or expand your business base.

• Product Mix – what products and services do your customers need/want and will they pay for?
• Profit Centers – add affiliate referral fees and ancillary services to your bottom line
• Income Streams – discover the most effective types of revenue… think outside the box of traditional sales
• Calculate ROI – what does each product contribute to net profit? What’s the best capital investment? Research and compare before spending funds.
• Prepare for the Economic Cycle – smooth out rough bumps in seasonal sales cycles, ensure your overhead is covered every month, and most importantly – be ready for the eventual sales downturn